{"id":15758,"date":"2025-03-11T15:51:30","date_gmt":"2025-03-11T14:51:30","guid":{"rendered":"https:\/\/mrl-munich.com\/dental-market-china-opportunities-through-new-strategic-approaches-in-a-challenging-environment\/"},"modified":"2026-06-28T13:51:28","modified_gmt":"2026-06-28T11:51:28","slug":"dental-market-china-opportunities-through-new-strategic-approaches-in-a-challenging-environment","status":"publish","type":"post","link":"https:\/\/mrl-munich.com\/en\/dental-market-china-opportunities-through-new-strategic-approaches-in-a-challenging-environment\/","title":{"rendered":"Dental Market China: Opportunities Through New Strategic Approaches in a Challenging Environment"},"content":{"rendered":"\n<p class=\"has-text-align-left wp-block-paragraph\"><strong><strong>China&#8217;s dental market continues to be the fastest-growing and strategically most important market in the world\u2014presenting particular challenges for international companies.<\/strong><\/strong><\/p>\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\" style=\"grid-template-columns:21% auto\"><figure class=\"wp-block-media-text__media\"><a href=\"https:\/\/www.english.ids-cologne.de\/\" target=\"_blank\" rel=\" noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/mrl-advisors.com\/wp-content\/uploads\/2025\/02\/IDS.png\" alt=\"\" class=\"wp-image-6660 size-full\" title=\"\"><\/a><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"has-text-align-left wp-block-paragraph\">Ahead of IDS in Cologne, MRL Advisors published a white paper presenting the results of a February 2025 survey of Chinese representatives of European dental product suppliers.<\/p>\n<\/div><\/div>\n\n<p class=\"has-text-align-left wp-block-paragraph\">In summary, the outlook for companies operating in the Chinese market is very positive. The highly dynamic growth is viewed as sustainable, driven primarily by: <\/p>\n\n<ul class=\"wp-block-list\">\n<li><em>Backlog demand<\/em>: The level of care provided to Chinese patients is still significantly lower than that in other countries, such as South Korea.<\/li>\n\n\n\n<li><em>Changing demographics<\/em>: The growing proportion of older people in the population will further drive the demand for dental services.<\/li>\n\n\n\n<li><em>Rising awareness<\/em>: The growing recognition of the importance of dental health.<\/li>\n<\/ul>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-align-left wp-block-paragraph\">However, intense price pressure\u2014caused by public procurement practices (&#8220;Volume-Based Procurement,&#8221; VBP) and improvements in products from local producers\u2014is presenting international suppliers with an increasing number of challenges.<br\/><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-text-align-left wp-block-paragraph\" style=\"font-size:23px\"><em>\u201cThe familiar model\u2014which involves simply exporting products from Europe to China through a local distributor\u2014is under pressure<\/em>.\u201d<\/p>\n<\/blockquote>\n<\/div>\n<\/div>\n\n<p class=\"has-text-align-left wp-block-paragraph\">\u201cStarting with marketing and brand positioning, companies must implement a more robust localization of value-added stages.\u201d<\/p>\n\n<p class=\"has-text-align-left wp-block-paragraph\">Establishing the manufacturer\u2019s brand among doctors\u2014and also among patients\u2014in China is becoming much more important than it was in the past. To achieve this, raising general awareness\u2014referred to in China as \u201cEducation\u201d\u2014is one of the key pillars. <\/p>\n\n<p class=\"has-text-align-left wp-block-paragraph\">\u201cFrom a business logic standpoint alone, a distributor will not be able to make the necessary investments in brand building,\u201d says Raffel. \u201cIn addition to a subsidiary\u2014which might be too complicated for some companies\u2014new structures for China should be considered. Alternatively, this could involve local partners, but under the control of the parent company.\u201d <\/p>\n\n<p class=\"has-text-align-left wp-block-paragraph\">According to MRL Advisors&#8217; databases, more than 60% of active dental providers in China from Europe work with distributors, while only one-third operate through their own subsidiaries.<\/p>\n\n<p class=\"has-text-align-left wp-block-paragraph\">Further insights can be found in the full white paper from MRL Advisors:<\/p>\n\n<div data-wp-interactive=\"core\/file\" class=\"wp-block-file has-white-background-color has-background\"><object data-wp-bind--hidden=\"!state.hasPdfPreview\" hidden class=\"wp-block-file__embed\" data=\"https:\/\/mrl-preview-ids.de\/wp-content\/uploads\/2025\/03\/White_Paper_China_Dental_Strategic_Options_MRL_IDS_EN.pdf\" type=\"application\/pdf\" style=\"width:100%;height:600px\" aria-label=\"Embed of White_Paper_China_Dental_Strategic_Options_MRL_IDS_EN.\"><\/object><a id=\"wp-block-file--media-f8131e0b-9498-4575-ae44-fc8b8bcecdce\" href=\"https:\/\/mrl-preview-ids.de\/wp-content\/uploads\/2025\/03\/White_Paper_China_Dental_Strategic_Options_MRL_IDS_EN.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">White_Paper_China_Dental_Strategic_Options_MRL_IDS_EN<\/a><a href=\"https:\/\/mrl-preview-ids.de\/wp-content\/uploads\/2025\/03\/White_Paper_China_Dental_Strategic_Options_MRL_IDS_EN.pdf\" class=\"wp-block-file__button wp-element-button\" download=\"\" aria-describedby=\"wp-block-file--media-f8131e0b-9498-4575-ae44-fc8b8bcecdce\" target=\"_blank\" rel=\"noopener\">Download<\/a><\/div>\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>China&#8217;s dental market continues to be the fastest-growing and strategically most important market in the world\u2014presenting particular challenges for international companies. Ahead of IDS in Cologne, MRL Advisors published a white paper presenting the results of a February 2025 survey of Chinese representatives of European dental product suppliers. In summary, the outlook for companies operating [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[109],"tags":[],"class_list":["post-15758","post","type-post","status-publish","format-standard","hentry","category-general"],"_links":{"self":[{"href":"https:\/\/mrl-munich.com\/en\/wp-json\/wp\/v2\/posts\/15758","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mrl-munich.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mrl-munich.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mrl-munich.com\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/mrl-munich.com\/en\/wp-json\/wp\/v2\/comments?post=15758"}],"version-history":[{"count":1,"href":"https:\/\/mrl-munich.com\/en\/wp-json\/wp\/v2\/posts\/15758\/revisions"}],"predecessor-version":[{"id":15759,"href":"https:\/\/mrl-munich.com\/en\/wp-json\/wp\/v2\/posts\/15758\/revisions\/15759"}],"wp:attachment":[{"href":"https:\/\/mrl-munich.com\/en\/wp-json\/wp\/v2\/media?parent=15758"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mrl-munich.com\/en\/wp-json\/wp\/v2\/categories?post=15758"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mrl-munich.com\/en\/wp-json\/wp\/v2\/tags?post=15758"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}